In many companies impact nibbles at the budget. The result is that the “good” ESG-people are constantly fighting with the “hard” financial people. Our founder Jan Lagast illustrated this internal financial fight live with a small simulation game, during our MindValley side-event, yesterday in the offices of PRnews.io.

The good news is … this fight can be resolved quite easily, although one can never solve it inside the management team or by introducing a set of KPIs. The fight between impact and money can only be resolved on a higher level, above the departments.

Three take-aways

• Resolve the fight by having the CEO and the board decide on a strategic intent that brings customer value in line with purpose and finance.
• Start to define the essential client value as the stable point, and define one key impact domain that is in line with that client value.
• Don’t narrow in on the environmental impact – any kind of ESG-impact is a great driver that can stimulate individuals to feel relevant – as a client, as a collaborator, and as a stakeholder.

Thank you PRnews.io for the use of your wonderful office space.

Next week, we will be organising the “Impact Investor Night” … pre-register here.