Tag: Federico Pirola
-
Methodology Overview – 5 February 2025
Free online learning for ImpactEnthusiasts Based on almost 50 years of combined experience in the reality of B2B companies all over the world, our top researchers have developed a very pragmatic methodology to make any B2B business thrive. The focus is on client value and people relevance. And, on creating a positive impact on society.…
-
Effective B2B marketing – 19 March 2025
An effective B2B marketing communications planning method that always leads to more and better sales Free online learning for ImpactEnthusiasts In 2001, our founder designed a very pragmatic method to connect marketing and sales into an integrated lead-generating B2B marketing plan. The method was never beaten, regardless the new channels and social media that appeared…
-
Fast route to large co’s – 30 April 2025
How to attack new corporate clients with an offering that is relevant in the highest levels of a large company … Free online learning for ImpactEnthusiasts Large corporations are a different sell. The organisational structure creates specific dynamics that seem to go against most of the natural logic of personal buying behaviour. This free online…