Jan Lagast’s keynote, How to align impact and profit, offers an actionable framework for boards and executive teams looking to turn impact into a growth driver rather than a cost. Here’s an outline of what participants can expect from this inspiring and practical session:

1. The common misconception: impact vs. profit

The keynote begins by addressing the widespread belief that impact initiatives inherently conflict with profit goals. Jan explains why this misconception persists and how companies can break free from this limiting mindset.

2. Elevating impact to the right level

Impact must not be a short-term initiative or an operational task. Jan makes the case for embedding impact at the highest organizational level—above the board of directors and enshrined in the bylaws. This approach ensures that impact becomes the long-term intent that guides decision-making across the organization.

3. The role of the impact board

Even smaller companies can benefit from establishing an impact board to safeguard their long-term goals. Jan explains how these boards can be cost-effective while delivering significant value by attracting the right talent, boosting ESG scores, and engaging broader stakeholder networks.

4. Aligning strategy with impact goals

Jan demonstrates how companies can create strategies that integrate impact as a central pillar. He shares examples of how aligning impact and strategy improves both the financial bottom line and the company’s broader reputation.

5. Execution: lean, focused, and client-driven

The keynote concludes with a practical approach to execution. Jan emphasizes the importance of lean management, where every action contributes directly to both the company’s impact goals and its profitability.

Why this keynote matters

This keynote is tailored for boards, executive teams, and stakeholders who want to move beyond viewing impact as a regulatory obligation or a cost center. Participants will leave with a clear understanding of how to align impact and profit in ways that drive growth, improve ESG performance, and enhance stakeholder engagement.

Ready to inspire your audience?

Jan Lagast is available to present this keynote at your next board meeting, leadership retreat, or industry event. Engage your team with actionable insights and inspire them to see impact as a powerful driver of profit.

On stage before